Strategy Development
Strategy is choosing what Not to do
At CRU, we believe strategy is not just about what you decide to pursue, but also about the foresight to avoid costly mistakes and make informed decisions that shape the future.
Empowering your decision-making
Through a blend of profound industry knowledge and an objective outside perspective, we help our clients to:
- Avoid costly mistakes: By leveraging our insights and analysis, you can sidestep any pitfalls that may impact your bottom line.
- Develop thought leadership: Gain a competitive edge with our expertise in market dynamics.
- Plan for the future: Understand historical trends and future projections to strategically plan for long-term success.
- Build consensus: Foster alignment among internal teams and external stakeholders, ensuring cohesive commodity strategies that drive results.
Learn more about CRU Strategy capabilities:
Valuation
Navigate commodity market complexities confidently with CRU's reliable and independent valuations. Gain insights for informed decision-making and thrive in dynamic markets
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Negotiation Support
Partner with CRU for reliable information and market intelligence for negotiation support. Leverage our expertise and insights to foster collaboration and make informed decisions in competitive markets.
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Sustainability
With a robust toolkit of data, expertise and strategic insights, we support our clients across diverse challenges, from net zero roadmaps and product marketing strategies to raw materials sourcing, industry benchmarking, scenario analysis and planning.
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Expert Witness
CRU can support your business with legal complexities by providing expert witness services, backed up by robust data and forecasts
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Why choose us?
Unlock the full potential of your strategy. Partner with us to make informed decisions that shape your future success.
Review our solutions, or request a demo.
Asset Services
Global cost and emissions performance analysis for mining, metals, and fertilizer production sites. Benchmark, evaluate, and compare with detailed insights.
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Battery Technology and Cost Model
Discover strategic insights through CRU’s advanced battery cost modelling to optimize battery production, reduce risks, and stay ahead in the dynamic energy market
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Copper Smelting and Refining Asset Service
Get expert analysis on copper smelting and refining costs. CRU offers detailed insights help optimise efficiency and profitability in the copper industry.
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DataLab and API
CRU DataLab makes it easy to access and analyse commodity data, to get trusted insight, fast.
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Emissions Services
Access emissions performance data for assets and projects to understand the emissions landscape and compare process-level emissions across assets and regions in seconds.
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Energy Storage Technology and Cost Service
Unlock competitive advantage with CRU's Energy Storage Technology and Cost Service. Get comprehensive insights into current and future trends, supply chain dynamics, and disruptive technologies for informed strategic planning and investment decisions.
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Fertilizer Services
CRU offers expert fertilizer market analysis and intelligence. Get comprehensive data, insights and forecasts to guide decision-making across the global fertilizer industry.
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Lithium Asset Service
Unlocking the Lithium Market: Essential Data and Insights for Lithium Producers, Traders, Analysts and Concentrates Buyers
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Low Emissions Hydrogen and Ammonia
Explore CRU’s Low-Emissions Hydrogen and Ammonia Service for data-driven insights and strategic guidance in emerging markets. Download our brochure and stay ahead!
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Power Transition Service
Comprehensive insights on the changing power mix, technology impacts, and strategic opportunities in metals markets.
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Solar Technology and Cost Service
Gain expert insights into solar market trends, costs, and technologies. Optimize investments and stay ahead with detailed analysis of the solar supply chain
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Specialty Phosphate Service
A full view of the high-grade emerging phosphate market. With data rich industry analysis, insight into the growth of the emerging Lithium Iron Phosphate sector, the role of phosphate within LFP, LFMP and the growth and demand for specialty phosphates
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Sustainability and Emissions Service
Explore CRU’s sustainability services offering policy analysis, carbon pricing forecasts, and green technology insights. Optimise carbon reduction and compliance strategies with expert data and consulting
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Learn more about the industries we can help
Automotive and Transport
Discover solutions that empower your industry to meet raw material demand, innovate sustainably, and lead the transition to a cleaner, greener future
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Chemicals Sector
Unlock the potential of the chemical sector with CRU's cross-industry expertise. From fertilizers to metals, we provide tailored guidance to navigate complex markets
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Clean Technologies
We help technology and equipment providers with crucial insights into the evolving economics and requirements of the industries they serve
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Fertilizer Industry
Actionable insights and reliable forecasts into market trends, prices, supply and demand, technology innovations and emissions
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Financial Services, Investors and Traders
Financial stakeholders in the metals, mining, fertilizer and industrial sectors rely on CRU data and intelligence for key decision-making
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Government and Policy Makers
CRU supports governments, intergovernmental organisations, and policymakers in driving positive change through decarbonisation
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Mining and Metal Production
Unrivalled intelligence on the global metals and mining industries through market data, intelligence, strategy and communities
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Professional Services
Unlock insights and expertise for arm's length pricing, mineral royalties, and more with our seasoned team of commodity market specialists
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