Strategy - case studies

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Steel and iron ore market study and evaluation of product mix options for a mega-city in the GCC

The client wanted to develop a business case to attract strategic investors and other partners to build a greenfield, green steel production facility within the proximity of the planned mega-city project.

This coincided with the client’s vision to supply steel to its own construction and infrastructure projects and supply ‘green’ steel to export markets worldwide.

Working to an extremely aggressive deadline as dictated by the investment decision timeline laid down by the client, we developed a forecast for both green steel demand and green premium for different regions globally at an end-use sector level and finished steel product level.

This enabled us to determine the most attractive product/market combinations to target, using our proprietary portfolio analysis tools. From this, three different product mix options were developed and evaluated from which final product mix recommendations were made, according to the strategic objectives of the project.

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Our previous work

We work with companies, financials, governments and associations from all over the world, and have done since our founding in 1969.

The following is a small sample of the hundreds of bespoke projects we execute every year across different industries, commodities and practice areas.  

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Capabilities

Strategy Development

Avoid costly mistakes, lead with thought, plan ahead, and foster alignment for impactful strategies.

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Valuation

Navigate commodity market complexities confidently with CRU's reliable and independent valuations. Gain insights for informed decision-making and thrive in dynamic markets

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Negotiation Support

Partner with CRU for reliable information and market intelligence for negotiation support. Leverage our expertise and insights to foster collaboration and make informed decisions in competitive markets.

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Sustainability

With a robust toolkit of data, expertise and strategic insights, we support our clients across diverse challenges, from net zero roadmaps and product marketing strategies to raw materials sourcing, industry benchmarking, scenario analysis and planning.

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Expert Witness

CRU can support your business with legal complexities by providing expert witness services, backed up by robust data and forecasts

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